How AI Will Shift Customer Experience to the Next Level | Startup Grind

One technology trend that has caught everyone’s attention in recent years is the way artificial intelligence (AI) is evolving. Its disrupting nature has given it an enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) seems to be completely overhauled.Businesses today are fully aware of the value of great customer experience for their success. This is the reason why they looking toward incorporating AI to provide an intelligent, convenient and informed CX at any point along the customer journey.As per a prediction made by IDC (International Data Corporation), by 2019, 40% of digital transformation initiatives will be supported by some sort of cognitive computing or AI effort. Another study by Gartner says by 2020, 85% of customer interaction will be managed without a human.This great potential of AI is because of the fact that AI has the power to analyze and process huge amounts of data from different sources, including